Customer Journey Mapping: Part I – the basics
Customer journey mapping is now synonymous with customer and user experience projects. Designing one can help employees understand the end to end journey for the customer and improve understanding of...
View ArticleConducting a customer experience walkthrough workshop
Customer journey mapping is great but it’s no match for conducting a live walkthrough exercise. Whilst most companies fail to define their customer experience even in map format, some are looking to...
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